CityFibre’s Strategy for Scale and Innovation.

Well, the markets obviously have quite a number of what we call alt nets in the UK. City Fiber is the largest and in the sense it's the most unique because it's pure wholesale. And being a pure wholesale model means we can consolidate in other retail alt nets and then bring our wholesale platform across them. So we are a natural consolidator. We've done two test consolidations now where we bought full networks, ingested them in and we're now geared up to do many more consolidations. Well, we're a new infrastructure provider so we're purpose -built to be the finest communications network in the UK, all ex-GS PON. So all of our systems are state-of-the-art. We profess and really work on making sure our technology is up to date. So our back office systems are modern, our integration layers are modern. We've also invested heavily in data because the key thing is data, data, data. And if you have really good data lakes or data warehouses, then you can implement things like the IQGeo's products and services which we're using across two of our core areas. So technology is critical to us. And the reason it's critical to a company like ourselves is because we're pure wholesale. So all we can do is be the best network for our service providers. And that's technology, technology, technology.